African Translation .com
Washington, DC's Amharic & Arabic Translators
Translation beyond words

 

 

Global Messaging

 

Successfully delivering your message on a global scale is about much more than mere multilingual translation. You must consider culture, context, and channel. What you say is either reinforced or discredited by how you say it. What is your audience hearing?

 

Localization efforts require new approaches and, more importantly, new perspectives on brand integrity, multilingual messaging, global packaging, and employee diversity.


 

 

 

 

 

Localization: is the adaptation of products or services to the cultural, legal, linguistic, and technical requirements of a specific locale. African Translation provides the world's leading companies with localization solutions for their product documentation, marketing materials, training content and web sites to ensure a consistent user experience for their global customers. Localization is a complex process involving many steps:

 

  1. Reviewing target markets to identify local linguistic and environmental requirements

  2. Analyzing products to determine areas to be adapted

  3. Extracting text and other linguistic or culturally sensitive material.

  4. Translating and modifying elements

  5. Reengineering the core product to accept new foreign market content (e.g., resizing of text)        
  6. Testing new foreign market editions to ensure they meet the standards of the domestic   product

 

 

 

 

 

 

 

 

 

Many Markets,

Multiple Languages,

One Message

African Translation helps you maximize the impact and results of your global marketing and
communications efforts.

 


© African Translation LLC
1250 Connecticut Avenue, NW - Suite 200
Washington, DC 20037

Toll Free : (800) 664-0603
Phone: (202) 329-6673
Fax: (800) 572-4394
info@africantranslation.com

website by Ethio Networks